So how many of you have joined a gym in the New Year? Bought running shoes? Eaten your way through leftover christmas chocolates in a bid to rid your house of temptation? And how many of you will be cancelling your gym memberships and burying your sparkling new running shoes at the back of the cupboard never to see light of day until next January? Excellent it’s good to hear it isn’t just us!

We all need a little motivation to keep us on the right track and this doesn’t always have to mean a hefty price tag. Our client MvBii have recently launched their new smart watch and it comes with a companion fitness app. Exercise and moving just became more fun with this great piece of kit.

Green Custard worked closely with MvBii to create the app and being involved in an innovative and emerging market has been really exciting, but the really rewarding part has been working on a product that ultimately will lead to a healthier and more active lifestyle for users. Wearing the smart watch means that your activity level is recorded and you naturally become more mindful about how active you are, improving your activity levels becomes part of your daily routine as opposed to listening to that nagging voice demanding you go to the gym!

We might just go and dig out our running shoes from the cupboard after all and increase our activity levels for the day!